Leverage with AI, but keep the human in the loop.
I'm May Thaw Tar, Mayflower, Maymoon, Susan. A neuroscience-curious marketer who studies human behavior, runs on food and sleep, is married to data, and carries a little whimsy in her DNA. I can't sit still, travel is non-negotiable.
Freedom from fear.
My purpose is to live free from fear, financial freedom, time freedom, location freedom. Everything I build is in service of designing a life and work that runs on my own terms.
Work philosophy
七転び八起き
Nanakorobi yaoki, fall down seven times, stand up eight. Keep going no matter how many times you fail.
A full-stack growth operator.
I sit at the intersection of strategy and execution. I've owned the full revenue cycle, from cold outreach and content to qualification, discovery and close, and I've built the systems underneath: CRM, automation, analytics and reporting.
The path so far.
Scroll sideways →
Lead Generation Manager
Owned the full revenue cycle selling into enterprise ops leaders. Built outbound across FMCG, luxury, retail, wines & spirits and manufacturing, 70% reply rate. Cut manual prep 50% with AI workflows.
Brand Marketing Specialist
Led digital growth for youth programs across Southeast Asia using data-informed content, A/B testing and multi-channel comms.
Global Marketing Specialist
Ran digital campaigns for global leadership programs, content calendars, copy and analytics-driven optimization.
Business Development Specialist
Coordinated outreach, partnerships and maternal-health awareness campaigns; monitored KPIs and stakeholder reporting.
Product Marketing Specialist
Product marketing across investor relations and paid acquisition.
Communications
Worked with the UK fundraising team and local authorities on the school-transition process; managed social and donor visits.